| Title | Cab Topper |
| Agency |
Leapfrog Advertising
|
| Campaign |
Cab Topper
|
| Advertiser |
The New York Sun
|
| Brand |
The New York Sun
|
| Posted | June 2003 |
| Business Sector | Newspapers, Magazines, Books
|
| Philosophy | We know from research that our likely triers are involved with their world and are open to and looking for different points of view, not to inform them, but to enable them to arrive at their own point of view better. So we developed the branding around the theme "Expect a different point of view." We also developed a strong trial offer. |
| Problem | To relaunch a broadsheet newspaper in a market that already has many newspapers and other news sources. The commercial had to establish a personality for the brand, awareness, and a reason for trial. |
| Media Type |
Transportation & Vehicles
|
| Market | United States |
| Creative Director |
Tom Attea
|
| Copywriter |
Tom Attea
|
| Creative Director |
Hank Stromberg
|
| Art Director |
Hank Stromberg
|
