| Title | Lassie |
| Agency | BBDO New York |
| Campaign | Imagination at Work |
| Advertiser | General Electric Company |
| Brand | GE |
| Date of First Broadcast/Publication | 2004 / 1 |
| Business Sector | IT & Electrical Components |
| Tagline | Imagination at work |
| Media Type | Television |
| Length | |
| Market | United States |
| Editing Company | Crew Cuts |
| Chief Creative Officer | Ted Sann |
| Executive Creative Director | Don Schneider |
| Creative Director | Tom Darbyshire |
| Copywriter | Tom Darbyshire |
| Creative Director | Ted Shaine |
| Art Director | Ted Shaine |
| Music | Rani Vaz |
| Production Company | PYTKA |
| Director | Joe Pytka |
| Director of Photography (DOP) | Joe Pytka |
| Editor | Clayton Hemmert |
| Special Effects / VFX | Quiet Man |
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