Title | The Inevitable |
Agency | BBH |
Campaign | The Inevitable |
Advertiser | KFC |
Brand | KFC |
Date of First Broadcast/Publication | 2015 / 7 |
Product | Chicken Share |
Business Sector | Restaurants & Fast Food |
Story | To build awareness of ‘Chicken Share’, KFC’s new sharing range, BBH has created a campaign which positions the brand as the fast food of choice to share with friends. ‘The Inevitable’ celebrates friends and their power to overcome the obstacles life throws at them. The film portrays a natural life-stage phenomenon that most friends experience in some form, at some point in their lives. The key emotional take out being that our friendships are made stronger and more fulfilled through the act of sharing. |
Media Type | Television |
Length | |
Editing Company | Tenthree |
Sound | Factory Studios |
Advertising Manager | Grant Macpherson |
Creative Team | Tom Drew |
Creative Team | Uche Ezugwu |
Creative Director | Hamish Pinnell |
Strategist | Lucian Trestler |
Strategy Director | Debra Stephens Ladd |
Strategic Business Lead | Sian Cook |
Account Manager | Jamie Kisilevsky |
Account Director | Leo Sloley |
Agency Producer | Natalie Parish |
Production Assistant | Sarah Cooper |
Production Company | Moxie Pictures |
Director | MJ Delaney |
Executive Producer | Dawn Laren |
Production Company Producer | Claire Jones |
Director of Photography (DOP) | Ness Whyte |
Post Production | The Mill London |
Editor | Rebecca Luff |
Sound | Dan Beckwith |
Agency Producer | Louise Long |
Photographer | Scott Grummett |