True North - "True North B2B Services"

True North Inc.

True North Inc. New York, United States

4194

Title	True North B2B Services
Agency	True North Inc.
Campaign	Business-to-Business
Advertiser	True North Inc.
Brand	True North
Date of First Broadcast/Publication	2011 / 1
Product	Multiple
Business Sector	Business Services
Tagline	True North Inc. B2B Showcase
Story	B2B is in our blood. We have a long history in building prosperous campaigns for some lead players in the industry, including: Pitney Bowes – Driving sales for postage meter rentals to small office/home office (SOHO) businesses through direct mail and online display. CA Internet Security — Creating a branded, multi-channel campaign for the launch of a new Internet security product suite. BizFilings — Developing new online display ads in connection to direct mail to promote incorporation services to the small business audience. Baseline — Branding the corporate identity, as well as a series of logos for products readily used by the entertainment industry. Constant Contact — Engaging small business owners through a customized quiz on email marketing to help generate new leads. Express Scripts/Medco — Generating leads through a hyper-personalized DM-to-website experience, resulting in a multi-million dollar new client. ThomasNet.com — Launching an innovative new platform and driving new users to the site through a dramatic trade show and online experience.
Media Type	Case Study
Length	151 seconds
Chief Creative Officer	Tom Goosmann
Creative Director	Daniel Brown
Associate Creative Director	Vicky Wetterer