| Title | Monday Action |
| Agency | Wieden + Kennedy |
| Campaign | MNF '10 - ESPN |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Date of First Broadcast/Publication | 2010 / 8 |
| Product | Monday Night Football |
| Business Sector | TV/Radio Programs & Stations |
| Story | Are you ready for some football? This launch spot gets fans in the mood by setting a quick and inundating montage of Monday mishaps to the Pavlovian wonder-tonic that is the MNF theme song, Heavy Action. It heralds the return of the season by highlighting the crappy calamities weve all had to endure fan, player and announcer alike. Hang in, peeps. Only a few football-less Mondays left. |
| Media Type | Television |
| Length | |
| Market | United States |
| Editing Company | MacKenzie Cutler |
| Special Effects / VFX | The Mill New York |
| Special Effects / VFX | MacKenzie Cutler |
| Creative Director | Stuart Jennings |
| Creative Director | Brandon Henderson |
| Copywriter | Eric Steele |
| Art Director | Eric Cosper |
| Agency Producer | Dan Blaney |
| Account Manager | Matthew Mauriello |
| Account Director | Katie Jensen |
| Executive Creative Director | Kevin Proudfoot |
| Executive Creative Director | Jerome Austria |
| Head of Production | Gary Krieg |
| Production Company | Morton Jankel Zander (MJZ) |
| Director | Tom Kuntz |
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