| Title | Hope.Ly (Launch) |
| Agency | BBDO New York |
| Campaign | Hope.Ly |
| Advertiser | American Red Cross & Bitly |
| Brand | American Red Cross & Bitly |
| Date of First Broadcast/Publication | 2015 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Social Media |
| Length | |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Tom Markham |
| Executive Creative Director | Toygar Bazarkaya |
| Associate Creative Director | Damjan Pita |
| Copywriter | Allie Townsend |
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