Tom Roach
Planner at adam&eveDDB
London, United Kingdom
TitleDay Off
Agency
Campaign Windy Miller - Quaker
Advertiser The Quaker Oats Company
Brand Quaker Oats
Date of First Broadcast/Publication 2005 / 9
Business Sector Breakfast Cereals
Tagline Quaker. We know our oats.”
Story The 30” spots are narrated by Charlie Higson who asks Windy about his choice of breakfast. As on his previous TV appearances Windy does not speak but nods and shakes his head in response to questions. In the first spot he indicates he has changed to Quaker Oats from his usual fry up because he has got his cholesterol tests back. In the second he nods that he has chosen Oatso Simple to keep himself going until lunchtime. When asked if this is “just the job for a morning’s work” Windy shakes his head. Instead of going to work he is being picked up by Molly the barmaid from the local pub in her red sports car. Windy winks before getting in. The ads end with the tagline “Quaker. We know our oats.”
Philosophy A TV and print campaign for Quaker featuring Windy Miller, the much loved character from the TV series Camberwick Green, will break on Monday September 19th 2005. The ads feature Windy outside his windmill enjoying Quaker Oats and Oatso Simple. The new ads communicate that oats are officially recognised as a ‘Supergrain’ and therefore have a number of health benefits, e.g. they actively lower your cholesterol, and release energy slowly to help keep you going until lunchtime.
Media Type Television & Cinema
Length
Market United Kingdom
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