Walkers - "Fall in love with the Groove"

AMV BBDO

AMV BBDO London, United Kingdom

19629

Title	Fall in love with the Groove
Agency	AMV BBDO
Campaign	Fall in love with the Groove
Advertiser	PepsiCo Inc.
Brand	Walkers
Date of First Broadcast/Publication	2011 / 4
Business Sector	Potato Chips, Crisps & Crackers
Story	Like all good Hollywood films this new advert has high drama, jealousy, a cheesy soundtrack and a touch of slow motion soft focus. Through a series of hilarious montages, one which includes a grand piano serenade, viewers are set to see a love struck Gary fantasize about the new object of his affections, his beloved Walkers Crinkles crisps. His suspicious on-screen girlfriend, Elle ‘The Body’ Macpherson, slowly starts to discover the truth of his true love. Through a comical sequence that involves smashed photo frames; Gary’s Harley Davidson; some petrol; and a lit match, scorned Elle exacts her revenge resulting in a dramatic climax. As she flees the house with his cherished crisps, Gary rushes to catch a last glimpse of his Walkers Crinkles whilst the comical chorus music chimes in: ‘I had a groovy kind of love’.
Media Type	Television
Production Company	Weilands
Sound Production	Wave Studios
Copywriter	Mike Sutherland
Art Director	Ant Nelson
Agency Planner	Tom White
Media Agency	OMD (Orchestral Manoeuvres in the Dark)
Director	Paul Weiland
Producer	Weilands Bohuslavova
Post Production	The Mill London
Sound Production	Sound Tree
Actor / Celebrity	Elle MacPherson
Actor / Celebrity	Gary Lineker