Tony Baggott
Director at Frieze Films
Johannesburg, South Africa
TitleThe Car-iest Car Ad
Agency
Campaign The Car-iest Car Ad
Advertiser Honda Motor Co., Ltd.
Brand Honda
Date of First Broadcast/Publication 2014 / 7
Product Ballade
Business Sector Cars
Tagline The Power of Dreams
Story DDB’s The Car-iest Car Ad for the new Honda Ballade is a parody that looks like a billion dollars.
Using an operatic narration, the spot sends up the traditional car commercial formula, from the moody car intro shot to the closing slow-motion beauty shot. There’s even a panther.
“It’s an excuse to see all the features of the new Honda Ballade, with a smile,” says Frieze Films director Tony Baggott. 
Media Type Television
Length
Market South Africa
Director
Director of Photography (DOP)
Production Company
Production Company Producer
Editor
Post Production
Agency Producer
Creative Director
Creative Director

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