McDonald's - "Sad Face"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, United States

10097

Brand: McDonald's
Country: United States

Advertiser: McDonald's

Title	Sad Face
Agency	Leo Burnett Chicago
Campaign	All Day Breakfast
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2015 / 10
Business Sector	Food
Story	McDonald’s wanted to acknowledge that, for years, its customers asked for all-day breakfast and so they shall receive. New TV spots from Leo Burnett Chicago capture real-life social posts from Egg McMuffin enthusiasts when they heard the news. The campaign is designed to be a co-celebration with the hundreds of thousands of McDonald’s consumers who for years had publicly wished to order hotcakes after 10:30. The work brings a lighthearted humor to the comically enthusiastic tone McDonald’s customers used in social media. The spots juxtapose a dramatic violin concerto with monotonous dry readings of over-the-top tweets like “wuuuuuuuuuuuut?! guess who’s having McDonald’s brkfast for dinner 2night.”
Media Type	Television
Length	18 seconds
Executive Creative Director	John Hansa
Strategic Planning Director	Lance Koenig
Managing Director	Rich Stoddart
Executive Producer	Denis Giroux
Creative Director	Brian Siedband
Creative Director	Gordy Sang
Creative Director	Tony Katalinic
Account Director	Josh Raper
Producer	Beth Dolnick
Talent Manager	Linda Yuen
Business Manager	Shirley Costa
Managing Director	Catherine Davis
Art Director	Jill Solarczyk
Copywriter	Leigh Kunkel
Talent/Actors	Regina Gomez
Music Producer	Alec Stern
Account Director	Jennifer Klopf
Account Supervisor	Richard Henderson
Assistant Account Executive	E Yiwei Zhu
Account Manager	Sue Rickey
Strategic Planning Director	Anca Rhone
Production Company	Morton Jankel Zander (MJZ)
Post Production	Cutters