| Title | Freedom |
| Agency | CIVILIZATION |
| Campaign | The ABICI Man |
| Advertiser | ABICI |
| Brand | ABICI |
| Date of First Broadcast/Publication | 2014 / 7 |
| Business Sector | Apparel, Fashion & Footwear |
| Story | Biking is taking off among Chinese hipsters and expatriates in China in a big way. Apart from the fixed-gear trend, there is also a growing appreciation for handmade bikes like ABICI from Italy. |
| Media Type | |
| Creative Director | Andrew Lok |
| Creative Director | Alex Xie |
| Copywriter | Miya Wang |
| Copywriter | Andrew Lok |
| Art Director | Andrew Lok |
| Art Director | Miya Wang |
| Art Director | Sheng-Han Hu |
| Photographer | Tony Lee |
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