| Title | The Safer Sex Hotline |
| Agency | BBDO Düsseldorf GmbH |
| Campaign | The Safer Sex Hotline - AIDS Hilfe |
| Advertiser | AIDS Hilfe |
| Brand | AIDS Hilfe |
| Posted | April 2010 |
| Business Sector | Public Safety, Health & Hygiene |
| Philosophy | Sex without protection is still standard practise in the business of prostitution during short meetings for sexual relations and one-night stands. We have taken out sex ads in regional daily newspapers where sex meetings are planned to communicate our message: Only condoms protect you from being infected with Aids. The phone number leads to a recorded message of the Aidshilfe Düsseldorf that first sounds like a real Sexhotline but then cautions against the danger of unprotected sex. The great number of callers revealed how important it is to remember Aids, especially when people are not thinking rationally. |
| Media Type | Case Study |
| Market | Germany |
| Creative Director | Toygar Bazarkaya |
| Creative Director | Ton Hollander |
| Art Director | Florian Zwinge |
| Copywriter | Christian Ole Puls |
| Copywriter | Dominique Becker |
| Illustrator | Stephan Dicks |
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