Title | Musical Chairs |
Agency | Wieden + Kennedy Amsterdam |
Campaign | Musical Chairs |
Advertiser | Nike |
Brand | Nike |
Posted | December 2003 |
Business Sector | Sneakers / Athletic Footwear |
Tagline | Play |
Story | The spot focusses on the spirit of competitiveness within people. The commercial captures spontaneous games which draw out people's competitive nature in some unexpected environment. The entire audience and players at a Basketball game play musical chairs; eventually one player is left standing. |
Media Type | Television |
Length | |
Market | France, Netherlands, United Kingdom |
Editing Company | Whitehouse Post |
Production Company | Partizan Los Angeles |
Production Company | Traktor |
Agency Producer | Tieneke Pavesic |
Agency Producer | Annabelle Meyer |
Creative Director | Sebastian Stagno |
Creative Director | Paul Shearer |
Copywriter | Carlo Cavallone |
Art Director | Alvaro Satomayor |
Sound Design Company | Scramble Sound |
Account Executive | Alexandra Pageau |
Editor | Russell Icke |
Editor | Traktor |
Editing Company Producer | Jane Dilworth |
Director | Traktor |
Producer | Traktor |