| Title | MLA Beef - Steak on the Barbie |
| Agency | BMF |
| Campaign | Beef - steak on the barbie |
| Advertiser | Meat and Livestock Association |
| Brand | Beef |
| Date of First Broadcast/Publication | 2012 / 11 |
| Business Sector | Fresh Meat, Sausages |
| Tagline | Throw another steak on the barbie |
| Story | Every Australian has been taunted with the expression, "Throw another Shrimp on the barbie". We're banding Aussies together to set the record straight and tell the world: we barbecue beef! The TVC features funny man Merrick Watts as the voice of the campaign, as he calls on Australians to sign a petition to get the 1984 tourism ad that started it all, remade with the right line: "Throw another STEAK on the barbie." |
| Media Type | Television |
| Director | Stephen Carroll |
| Strategic Planner | Christina Aventi |
| Copywriter | Andie Graham |
| Art Director | Trent Hendrick |
| Executive Creative Director | Laura Sampedro |
| Executive Creative Director | Carlos Alija |
| Other | Stephen McArdle |
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