AdForum Creative Profiles are currently in beta, let us know if you see anything wrong in this profile.
Ty joins JWT to assume the new role of co-president and chief creative officer of JWT NY. He will drive creative vision for the agency and will partner with Ryan to run the office. One of the industry?s foremost creative talents, Ty is known for changing the channel: questioning the ways in which the advertising industry thinks, particularly beyond the traditional thirty-second TV spot. As co-creative director for Weiden + Kennedy New York since 2000, Ty is best known for creating high-profile and award-winning integrated campaigns. He was responsible for all New York office creative output, including such brands as ESPN, Sharp, Avon, U.S. Trust, Sega, Gore-Tex, The School of Visual Arts and Nike (which includes Brand Jordan, Nike NYC, Nike FootAction and Nike Apparel). Additionally, Ty oversaw the agency?s entertainment initiatives and is Co-Executive Producer of ?The Sweet Science,? a one-hour documentary on boxer Roy Jones, Jr. Prior to joining W+K, Ty helped establish Bartle Bogle Hegarty?s NewYork operations, joining as creative director and the shop?s second employee. In just two years, he helped build the shop to sixty-five employees and over 100 million in billings from clients including Bolt, Reebok, JohnnyWalker and Unilever. Throughout his career, Ty?s work has received every major creative accolade, including The One Show, Cannes, Communication Arts, AICP, MOMA and The Clios. Most recently, Advertising Age magazine named him one of the Top 10 Creative Directors in America. With a formidable track record in building world-class brands for such agencies as Ogilvy & Mather, Scali McCabe Sloves, Goldsmith/Jeffrey and Chiat/Day, Montague has created national and global campaigns for such clients as Reebok, Mercedes Benz, Coca-Cola, Volvo, Everlast and MTV, to name a few. Montague is a regular speaker at such advertising and entertainment venues as The APG, The Boards Summit, CTAF, The Microsoft Partners Summit and The Harvard Marketing Forum. He sits on boards at The Art Directors Club, The Ad Council and The NYC 2012 Team for the New York City Olympics bid. Edit