| Title | The Filter. |
| Agency | McCann Tel Aviv |
| Campaign | The Filter |
| Advertiser | Jewish National Fund |
| Brand | KKL JNF |
| Posted | August 2013 |
| Business Sector | Environmental & Ecological Issues |
| Tagline | Maintaining nature's filter. KKL-JNF 112 years of green action. |
| Story | Print ad for the JNF non-profit environmental organization. |
| Media Type | Magazine Custom Publishing |
| Executive Creative Director | Shahar Filler |
| Creative Director | Tal Moravkin |
| Art Director | Gilad Hirsch |
| Copywriter | Udi Avital |
| Illustrator | Eli Azarzar |
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