| Title | The Big Idea |
| Agency | McCann Tel Aviv |
| Campaign | The Big Idea |
| Advertiser | Domino's Pizza |
| Brand | Domino's Pizza |
| Posted | February 2014 |
| Business Sector | Restaurants & Fast Food |
| Tagline | Big ideas begin with pizza! |
| Philosophy | When creating the print ad for Domino's Pizza, an interesting insight was detected. More often than not, it seemed that whenever someone was trying to come up with the next big idea – pizza was always involved. |
| Media Type | |
| Creative Director | Sigal Abudy-Weber |
| Copywriter | Udi Avital |
| Art Director | Gilad Hirsch |
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