| Title | Apple |
| Agency | MullenLowe Italy |
| Campaign | Apple |
| Advertiser | Coop |
| Brand | Coop |
| Posted | August 2002 |
| Product | Bio Supermarket |
| Business Sector | Department Stores, Supermarkets |
| Story | A young man is sitting on a park bench reading the newspaper. He distractedly lifts an apple to his lips, takes a bite and chews it. Then he blows a bubble as if the apple was a bubble gum. |
| Media Type | Television |
| Length | |
| Market | Italy |
| Creative Director | Aldo Cernuto |
| Creative Director | Roberto Pizzigoni |
| Copywriter | Dario Alesani |
| Art Director | Umberto Mauri |
| Production Company | Film Master |
| Director | Agostino Panini |
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