Valérie Dhotel
Account Manager at BETC Paris
Paris, France
TitleCro-Magnon
Agency
Campaign Cro-Magnon
Advertiser Unilever
Brand Clear
Date of First Broadcast/Publication 2003 / 3
Product Clear Daily Force
Business Sector Hair Care Products
Tagline Stronger Hair From The Roots To Nowadays
Story The commercials stages a Cro-Magnon man who used the new Clear Daily Force shampoo before going to a nightclub... With this shampoo, his hair is so beautiful, so full of vitality and so strong that the effects it entails, essentially on women, are surprising...
Story (original language) Le film de lancement met en scène un homme de cro-magnon qui, pour aller dans une boîte de nuit, utilise le nouveau shampooing Clear Daily Force... Ce shampooing rend ses cheveux si beaux, si pleins de vitalité et si forts, que les effets sur les autres cro-magnons, surtout les femmes, sont pour le moins surprenants...
Problem Why dandruff should mean giving up to take care of his hair? Clear anti-dandruff shampoo, a product from Lever Fabergé group, is launching Clear Daily Force, an anti-danfruff shampoo that strengthens hair.
Problem (original language) Pourquoi devrait-on, parce qu'on souffre de pellicules, renoncer à prendre soin de ses cheveux ? Clear shampooing anti-pelliculaire du groupe Lever Fabergé, lance Clear Daily Force, un shampooing anti-pelliculaire qui fortifie les cheveux.
Media Type Television
Length
Market Greece, Italy, Portugal
Production Company
Creative Director
Art Director
Copywriter
Director
Agency Producer
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Advertising Manager
Advertising Manager
Advertising Manager

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