BCC - "High water"

DDB Amsterdam

DDB Amsterdam Amstelveen, Netherlands

3009

Title	High water
Title (original language)	Hoogwater
Agency	DDB Amsterdam
Campaign	High water
Advertiser	BCC
Brand	BCC
Posted	June 2007
Product	Energy saving
Business Sector	Washing Machines, Refrigerators & Other Large Apppliances
Story	We suggest that the electronics store is flooded because of global warming. BCC's living logo talks about the effects of global warming and announces BCC's service to advise on energy-saving products.
Philosophy	Showing a world in which people take the effect of global warming for granted. We see what the effects are on doing business. BCC's living logo explains the disadvantages if we don't act to stop global warming and announces what BCC contributes in their business segment.
Problem	Global warming is mainly caused by energy consumption. As an electronics retailer BCC supplies products with a plug and is therefore part of the problem. BCC takes responsibility by pushing energy-saving products and helps consumers to use applainces in an environmentally friendly way.
Result	Business results: N.A. PR: National Press coverage and BCC is mentioned as an example for socially responsible entrepreneurship in the prime minister 's speech .
Media Type	Television
Length	35 seconds
Market	Netherlands
Account Director	Lennard Franken
Agency Producer	Vanessa Janssen
Copywriter	Ruben Sonneveld
Art Director	Robert van de Lans
Agency Producer	Marco van Prooijen