Véronique Sels
Executive Creative Director at Digital District
Antwerp, Belgium
TitleInteractive Shop Window
Title (original language)Vitrine interactive
Agency
Campaign Marcel for Repetto Paris
Advertiser Repetto
Brand Repetto Paris
Date of First Broadcast/Publication 2011 / 2
Business Sector Clothing
Philosophy This innovative set-up, which relies on the very lastest movement detection technology, will allow, passers-by to choose their shop window and to make dancers and backgrounds appear in front of them with a simple hand movement.
Through this exceptional virtual experience, the Marcel agency is offering Repetto a new opportunity to be at the forefront of technology and of dance.
Media Type Ambient
Production Company
Producer
Copywriter
Art Director
Creative Director
Creative Director
Creative Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager

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