Title | Interactive Shop Window |
Title (original language) | Vitrine interactive |
Agency | Marcel |
Campaign | Marcel for Repetto Paris |
Advertiser | Repetto |
Brand | Repetto Paris |
Date of First Broadcast/Publication | 2011 / 2 |
Business Sector | Clothing |
Philosophy | This innovative set-up, which relies on the very lastest movement detection technology, will allow, passers-by to choose their shop window and to make dancers and backgrounds appear in front of them with a simple hand movement. Through this exceptional virtual experience, the Marcel agency is offering Repetto a new opportunity to be at the forefront of technology and of dance. |
Media Type | Ambient |
Production Company | Psycho/Première Heure |
Producer | Valentine Gomez-Ferenczi |
Copywriter | Eric Jannon |
Art Director | Dimitri Guerassimov |
Creative Director | Sébastien Vacherot |
Creative Director | Véronique Sels |
Creative Director | Anne de Maupeou |
Advertising Manager | Jean-Marc Gaucher |
Advertising Manager | Caroline Bouzinac |
Advertising Manager | Dorothée Blacher |
Advertising Manager | Alice Bonaldi |