Samsung Gear VR - "World's First Live VR Delivery"

Leo Burnett Sydney

Leo Burnett Sydney McMahons Point, Australia

16360

Title	World's First Live VR Delivery
Agency	Leo Burnett Sydney
Campaign	#LifeLIVE
Advertiser	Samsung
Brand	Samsung Gear VR
Date of First Broadcast/Publication	2015 / 3
Product	Samsung Gear VR
Business Sector	Video Games/Consoles
Story	Sometimes barriers like distance keep people from being part of experiences that no one wants to miss. So we decided to help two people come together in a completely new way to let them share one of life’s most profound moments. Welcome to the world’s first live virtual reality birth using the Samsung Gear VR. #LifeLIVE Learn more about Samsung Gear VR at http://bit.ly/Samsung-GearVR
Media Type	Web Film
Length	378 seconds
Chief Creative Officer	Andy DiLallo
Production Company	Rapid VR
Media Agency	Starcom MediaVest Group
Director	Dave Klaiber
Director	Taylor Steele
DOP	Earle Dresner
DOP	Ben Nott
Executive Producer	Susannah DiLallo
Casting	Toni Higginbotham
Production Manager	Lizzi Topen
Production Manager	Garrett Robinson
Production Manager	Catherine Warner
Focus Puler	Eamon Dimmitt
Focus Puller	Jeremy Donohoe
Data Wrangler	Kareem Anti
Gaffer	Matthew Slattery
Creative Director	Andy DiLallo
Art Director	Vince Lagana
Art Director	Misha McDonald
Copywriter	Grant McAloon
Copywriter	Sharon Edmondston
Account Director	Amanda Quested
Account Manager	Laura Bowling
Agency Producer	Jeremy Devilliers
Production Company Producer	Susannah Lallo
Director of Photography (DOP)	Earle Dresner
Director of Photography (DOP)	Ben Nott
Editor	Christopher Baron
Other	Dan White