Title | Censored |
Agency | Tonic Communications LLC |
Campaign | Censored |
Advertiser | Hanesbrands Inc. |
Brand | Wonderbra |
Posted | November 2006 |
Business Sector | Lingerie, Underwear, Pajamas |
Story | Launch Wonderbra in the UAE. |
Philosophy | Every magazine that enters the UAE is subject to censorship. This is done using a black marker. We used this device to show the increase in size when a woman wears Wonderbra. |
Problem | How do you show lingerie in a Muslim country. |
Result | The ad was very well received in general and created a lot of awareness for Wonderbra. |
Media Type | |
Photographer | Dave Kennedy |
Creative Director | Vincent Raffray |
Copywriter | Vincent Raffray |
Account Director | Arnaud Verchere |
Art Director | Peter Walker |