Vincent Raffray
Creative Director at Tonic Communications LLC
Dubai, United Arab Emirates
TitleCensored
Agency
Campaign Censored
Advertiser Hanesbrands Inc.
Brand Wonderbra
PostedNovember 2006
Business Sector Lingerie, Underwear, Pajamas
Story Launch Wonderbra in the UAE.
Philosophy Every magazine that enters the UAE is subject to censorship. This is done using a black marker. We used this device to show the increase in size when a woman wears Wonderbra.
Problem How do you show lingerie in a Muslim country.
Result The ad was very well received in general and created a lot of awareness for Wonderbra.
Media Type Print
Photographer
Creative Director
Copywriter
Account Director
Art Director

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