| Title | Frisbee |
| Agency |
.
|
| Campaign |
Frisbee
|
| Advertiser |
Fit Arena
|
| Brand |
Fit Arena
|
| Posted | May 2006 |
| Product |
Academia
|
| Business Sector | Sports & Health Clubs, Gyms, Spas, Diet Clinics
|
| Story | Frisbees shaped as weights were distributed to future potential gym students. |
| Story (original language) | Frisbees em formato de anilhas foram distribuídos para potencias futuros alunos de uma academia. |
| Problem | The gym would like raise the number of students at least 10 per cent. |
| Problem (original language) | A academia em questão gostaria de aumentar o número de alunos em, pelo menos, 10 por cento. |
| Result | People who usually go to parks normally like physical activities. Instead of giving just a traditional flyer, which just goes straight to the garbage, we spend a little bit more and produced a useful, funny and creative piece that could advertise the new body work classes at the gym. |
| Result (original language) | Pessoas que normalmente frequentam parques gostam de atividade física. Ao invés de distribuir um folheto tradicional que pudesse ir para o lixo, gastamos um pouco mais e produzimos uma peça útil, divertida, criativa e que pudesse dar a mensagem das aulas de musculação de uma academia. |
| Media Type |
Other Collateral
|
| Creative Director |
Adriana Cury
|
| Creative Director |
Virgilio Neves
|
| Creative Director |
Ana Clélia Quarto
|
| Creative Director |
Ricardo Ribeiro
|
| Creative Director |
Danilo Janjacomo
|
| Editor |
Ricardo Crucelli
|
| Editor |
Fernando Saú
|
| Account Director |
Adriana Cury
|
