Europe 2 TV - "Zapping (French) 40 sec"

BETC Paris

BETC Paris Pantin, France

7233

Brand: Europe 2 TV
Country: France

Advertiser: Europe 2

Title	Zapping (French) 40 sec
Title (original language)	Le Zapping (40 sec)
Agency	BETC Paris
Campaign	Zapping - Europe 2
Advertiser	Europe 2
Brand	Europe 2 TV
Date of First Broadcast/Publication	2005 / 10
Business Sector	TV/Radio Programs & Stations
Tagline	Europe 2 TV. It's a killer
Tagline (original language)	Europe 2 TV. Ça tue
Story	The film portrays a young man as a "couch potato" in front of Europe 2 TV, who is not receptive anymore to the outside world. And yet many things happen around him all day long!
Story (original language)	Le film met en scène un jeune totalement « scotché » devant Europe 2 TV et qui ne réagit plus aux sollicitations du monde extérieur. Et pourtant il s’en passe des choses autour de lui pendant toute la journée!
Philosophy	Europe 2 TV and BETC EURO RSCG have decided to play with this reality-consumer by giving up the high-flown speeches always praising the awakening, curiosity and booster TV effects on the young people.
Philosophy (original language)	Europe 2 TV et BETC EURO RSCG ont décidé de jouer avec cette réalité-consommateur en renonçant aux discours ronflants toujours aptes à vanter les effets d’éveil, de curiosité et de dynamisation de la télé sur la jeunesse.
Problem	To launch among the 15-34 the music channel which is completely dedicated to them.
Problem (original language)	Lancer auprès des 15-34 ans la chaîne musicale qui leur est totalement dédiée.
Media Type	Web Film
Length	40 seconds
Market	France
Production Company	Partizan Paris
Advertising Manager	Marianne Bede
Account Manager	Fabrice Brovelli
Account Manager	Stéphanie Long Choquet
Creative Director	Stéphane Xiberras
Copywriter	Jean-Philippe Martzel
Art Director	Florence Bellisson
Agency Producer	Virginie Chalard
Agency Producer	Mathieu Auvray
Director	Raphaël Frydman
Executive Producer	Franck Montillot