CFDT - "CFDT Elections TPE 2012"

M&C Saatchi.GAD

M&C Saatchi.GAD Paris, France

6533

Brand: CFDT
Country: France

Advertiser: CFDT

Title	CFDT Elections TPE 2012
Agency	M&C Saatchi.GAD
Campaign	CFDT Elections TPE 2012
Advertiser	CFDT
Brand	CFDT
Date of First Broadcast/Publication	2012 / 11
Business Sector	Unions
Tagline	the biggest secret of French Unionism finally exposed
Story	CFDT, one of the leading French trade unions, has launched an original PR campaign with M&CSaatchi.GAD Group in Paris for the upcoming Elections of the union of Very Small Businesses (TPE). The campaigns aims at encouraging small businesses employees to vote for the CFDT by reaffirming its status as the only supportive partner of small businesses employees, unlike most other unions that only support employees from medium and big companies. At the heart of the PR campaign is a viral object promoting CFDT in an unusual manner. Titled "the biggest secret of French Unionism finally exposed", the video tells the story of the CFDT using the distinctive style of old-school spy movies, demonstrating the union's dedication and ingenuity to feel and breathe the air of small businesses. A cameo from François Chereque himself (CFDT leader for the last 10 years) petting a stuffed cat adds an extra touch of surprise to this unconventional piece of communication.
Media Type	Web Film
Soundtrack	The Mix Men
Media Planner	Romain Le Callonnec
Strategic Planner	Benoît Pellevoizin
Strategic Planner	Eloi Asseline
Account Director	Catherine Malaval
Executive Agency Producer	Virginie Maionchi
Copywriter	Pascal Charvet
Art Director	Thomas Lafourcade
Executive Creative Director	Antoine Barthuel
Executive Creative Director	Daniel Fohr
Director	Marc Fouchard
Production Company Producer	Dominique Faviez