| Title | Egg Machine |
| Agency |
Publicis Werbeagentur GmbH
|
| Campaign |
EGG Machine
|
| Advertiser |
NOAH Menschen für Tiere e.V.
|
| Brand |
NOAH
|
| Date of First Broadcast/Publication |
2011 / 4
|
| Business Sector | Animal Rights/Safety/Adoption
|
| Tagline | ‘‘68% of all the chickens in the world are treated like egg-laying machines‘‘. |
| Philosophy | The “Egg Machine“:Just before Easter. A vending machine in the city centrer of Frankfurt filled with live chickens. Pedestrians initially thought they would be able to buy fresh eggs from it – but instead, they were confronted with this message: ‘‘68% of all the chickens in the world are treated like egg-laying machines‘‘. At the same time, they were requested to only buy eggs from ethical eggfarming. http://www.noah.de/eggmachine/ |
| Problem | To support NOAH, (a society for theprevention of cruelty to animals) and toinform consumers about the cruel,severely confined conditions under which chickens are kept, so that people onlybuy eggs from ethical egg farming. |
| Result | The Egg Machine and the issue of cruelty towards egg laying chickens wasfeatured on the local and national TV news in reports lasting several minutes. Leading newspapers carried the story and shortly afterwards, a lively discussion broke outon the internet. (e.g. gizmodo.com, www.huffingtonpost.com) |
| Media Type |
Events
|
| Soundtrack | Sven Albrecht |
| Director of Photography (DOP) |
Jean Marie KIewitz
|
| Copywriter |
Konstantinos Manikas
|
| Art Director |
Nico Juenger
|
| Music |
Sven Albrecht
|
| Client Supervisor |
Daniela Cappelluti
|
| Agency Producer |
Katja Bonnert
|
| Creative Director |
Konstantinos Manikas
|
| Creative Director |
Nico Juenger
|
| Chief Creative Officer |
Volker Schrader
|