Title | Child Obesity |
Agency | Brown Parker & DeMarinis Advertising |
Campaign | Child Obesity |
Advertiser | Parents Step Up, Inc. |
Brand | Child Obesity |
Posted | May 2007 |
Business Sector | Health & Pharmaceutical Products |
Tagline | Over 70% of Obese Kids Will Carry Their Extra Weight for the Rest of Their Tragically Short Lives. |
Philosophy | Bring together three of the most trusted healthcare brands in the market to join forces and ask parents to step up to help resolve this crisis. |
Problem | Raise awareness that childhood obesity has reached epidemic heights. |
Media Type | |
Market | United States |
Account Director | Jason Brown |
Account Executive | Steven Gross |
Creative Director | Ward Parker |
Creative Director | Vincent DeMarinis |
Photographer | Vincent DeMarinis |