| Title | Bing is for doing - Madison Stewart |
| Agency | BMF |
| Campaign | Bing is for doing |
| Advertiser | Microsoft |
| Brand | Bing |
| Date of First Broadcast/Publication | 2012 / 5 |
| Business Sector | Search Engines |
| Tagline | Bing is for doing |
| Story | Search engine Bing launches with its first Australian marketing campaign, "Bing is for doing". The centrepiece of the campaign is a series of mini documentaries and TVC's which tell stories of inspirational young Australians who get things done. Developed by BMF, two Gen Y researchers worked in-house at BMF, finding stories to appeal to the core audience. The stories were then put into the hands of some of the best Gen Y film makers, recruited from various production academies such as AFTRS. Working alongside BMF's content division and reporting directly to the agency's ECD, these young directors produced, directed and edited the films. |
| Philosophy | Bing launches with a new campaign "Bing is for Doing". Targeting Gen Y, documentaries and TVC's were created around poeple who 'do' amazing and inspiring things. The films were all researched produced and directed by Gen Y. |
| Media Type | Television |
| Agency Producer | Michelle Hardy |
| Other | Chris Kay |
| Executive Creative Director | Shane Bradnick |
| Business Director | Tony Dunseath |
| Music | We Love Jam |
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