Clearasil - "Teacher Truths"

Droga5

Droga5 New York, United States

31886

Brand: Clearasil
Country: United States

Advertiser: Reckitt Benckiser

Title	Teacher Truths
Agency	Droga5
Campaign	Let's Be Clear
Advertiser	Reckitt Benckiser
Brand	Clearasil
Date of First Broadcast/Publication	2015 / 10
Business Sector	Skin Care
Story	Teens, your acne will end. So will your time in high school. Trust us. Actually no, trust your teachers. They’re the ones trapped in school forever. They’ve seen it all. 50 US/DC, 13+. Ends 11:59pm 10/23/15 ET. 10 separate Entry Periods. TeacherTruthsContest.com Official Rules apply.
Philosophy	Being a teen can be overwhelming, and today’s teens are stressing out more than ever. They’re stressed about grades, getting into college, acne, asking people to prom in the biggest way possible, etc. Clearasil understands this, and wants to help reassure teens that it’s all gonna be okay–their acne will end and so will their other high school troubles. Pretty soon, they won’t even need Clearasil anymore. Once we started exploring the bigger idea of “reassurance,” we realized the best people to reassure teens are their teachers. Teachers have a really unique point of view on teen problems, because they are basically trapped in high school. They see teens get through this stuff year after year. So Droga5 created a program called “Teacher Truths” where teachers put teen acne into perspective by sharing examples of things that really DO last forever. Things like, reading the Scarlett letter over and over or smelling BO all day long. Our hero film shows real teachers sharing their Teacher Truths and leads to the #TeacherTruthsContest–a chance for teens to enter to win a $5,000 scholarship from Clearasil if they submit their teachers’ teacher truths on either Twitter or Instagram. "I loved being a part of Clearasil's "Teacher Truths" campaign because someone finally gave that quiet little inner voice inside all of us teachers an actual voice. We think it, and Clearasil let us say it. Plus, think of all the bonding we will create with our students...as they laugh at us," says Kelli Dawn Hancock, a teacher featured in the film. The program is a humorous way to reassure teens about their acne. By giving real teachers a chance to offer self-deprecating, “real talk” reassurance, we want to create a movement that speaks to teens in an honest way that truly resonates with them.
Media Type	Web Film
Length	71 seconds
More Information	www.TeacherTruthsContest.com
Editing Company	MacKenzie Cutler
Chairman	David Droga
Chief Creative Officer	Ted Royer
Group Creative Director	Tim Gordon
Copywriter	Sarah Lloyd
Art Director	Mary Dauterman
Design Director	Rich Greco
Designer	Joseph Dasaro
Chief Creation Officer	SallyAnn Dale
Broadcast Producer	Adam Perloff
Associate Producer	Jacqueline Omanoff
Associate Producer	Head of Interactive Production
Interactive producer	Tasha Cronin
Interactive producer	Head of Art Production
Associate Social Producer	Gabrielle Nicoletti
Chief Strategy Officer	Jonny Bauer
Strategy Director	Will Davie
Strategist	Danielle Travers
Social Strategy Director	Tom Hyde
Social Media Strategist	Calvin Stowell
Social Manager	Maureen O
Account Director	Olivia Legere
Account Director	Megan Gokey
Account Manager	Ashton Atlas
Production Company	Caviar Content
Director	Neal Brennan
Director of Photography (DOP)	Andrew Wheeler
Executive Producer	Michael Sagol
Production Company Producer	Megan Porche
Editor	Ryan Steele
Executive Producer	Sasha Hirschfeld
Post Production	Ricart and Co.
Executive Producer	Marcus Lansdell
Colorist	Seth Ricart
Mixer	Chris Afzal