Will Lowe
Copywriter at Soursop
Amsterdam, Netherlands
TitleLess Bubbles
Agency
Campaign Budweiser Brew No. 66. - Budweiser
Advertiser AB Inbev
Brand Budweiser 66
Date of First Broadcast/Publication 2010 / 10
Business Sector Beers, Ciders, Lagers
Story The commercial follows three mates as they head out for a night on the night. Their evening is disrupted by mysterious bubbles getting in their way on the roads, in the queue for the club, even on the dance floor. It's only when our buddies get their Bud "66" from the bar that the bubbles disappear.
Philosophy The new ad, "Less Bubbles", plays with the idea that the lightly carbonated lager means "bloating" bubbles won't get in the way of a top night.
Media Type Television
Post Production
Creative Director
Creative Director
Copywriter
Art Director
Account Planner
Production Company
Director
Producer
Media planner
Advertising Manager
Agency Producer

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