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Awards
  • 2016 International ANDY Awards Silver
  • 2016 International ANDY Awards BRAVERY
  • 2015 International ANDY Awards Silver
  • 2015 AUTOVISION: International Film and Multimedia Festival for the Automotive Industry Silver Winner (2)
  • 2014 LIA Silver (4)
  • 2014 LIA Bronze (3)
  • 2014 Cannes Lions International Festival of Creativity Bronze Lion
  • 2014 Cannes Lions International Festival of Creativity Bronze Lion Campaign (3)
  • 2014 LIA Silver
  • 2014 The New York Festivals World's Best Advertising Third Prize Award
  • 2014 The One Show Merit
  • 2014 The New York Festivals World's Best Advertising Second Prize Award
  • 2014 Cannes Lions International Festival of Creativity Product Design Lion
  • 2013 CLIO Awards Bronze
  • 2012 The One Show Merit Winner (2)
  • 2012 CLIO Awards Bronze
  • 2012 OBIE Awards Gold
  • 2012 D&AD Awards Inclusion in Advertising Annual
  • 2012 OBIE Awards Silver
  • 2008 New York Festivals - Innovative Advertising Awards Gold (2)
  • 2008 International ANDY Awards Gold
  • 2008 D&AD Awards Yellow Pencil
  • 2005 One Show Interactive Awards Bronze
  • 2005 Cannes Lions International Festival of Creativity Bronze Lion Campaign (6)
  • 2005 CLIO Awards Bronze
  • 2005 Cannes Lions International Festival of Creativity Bronze Lion (5)
  • 2004 CLIO Awards Gold
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Will McGinness

Partner, Executive Creative Director at Venables Bell & Partners
United States

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Partner, Executive Creative Director


San Francisco, United States

Venables Bell & Partners is an internationally recognized independent San Francisco advertising agency founded on good intentions. We believe, above all else, in doing right by our people and our clients. This has an amazing result: it makes us unafraid. Unafraid to have messy conversations. Unafraid to advocate unpopular stances. Unafraid to politely tell the Emperor (and his board-approved marketing plan) that he may, in fact, be naked. We actively nurture a culture where both honesty and respect thrive. We simultaneously foster both collaboration and debate – among ourselves and with our clients. If we had to explain a method to the madness, it would be this: We believe that integrity is actually a competitive business advantage.

It is this fearlessness that led us to reject Intel's original strategy and instead serve up our own, the foundation of the successful "Sponsors of Tomorrow" campaign. And this courage which led us to tell Audi to stop playing it safe and take on Lexus, Mercedes, and BMW, an approach that has redefined the luxury car market.

With profitable growth every year since opening our doors in 2001, our challenger approach has attracted blue-chip brands like Audi, REI, Blue Moon, Leinenkugel's, Reebok, SKYY Vodka, Celebrity Cruises, eBay, Google, Intel and the Phillips 66 Company to VB&P's roster. In addition to our full-service offerings, VB&P is home to VBP Orange, a customer experience consultancy, and Lumberyard, a content production facility. 

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