| Title | 2010's Fairest Annual Report |
| Agency | Jung von Matt/365 |
| Campaign | 2010's Fairest Annual Report |
| Advertiser | Lemonaid Beverages |
| Brand | Lemonaid Beverages |
| Posted | July 2011 |
| Business Sector | Soft Drinks, Tonics |
| Philosophy | To build momentum behind this philosophy by making readers aware of its power and importance.To communicate that LemonAid is the first soft drink manufacturer that doesn’t just follow fair trade and sustainable sourcing principles, but also pursues a policy of active social engagement. |
| Result | The initial print run of 1,500 copies made an overwhelming case for a sustainable approach to business at the Internorga trade show. |
| Media Type | Packaging, Branding & Design |
| Executive Creative Director | Wolf Heumann |
| Creative Director | Peter Kirchhoff |
| Copywriter | Peter Kirchhoff |
| Account Manager | Antje Lindenberg |
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- AGENCY:
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- AGENCY:
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