| Title | Car Crash/ Wine Bottle |
| Agency | McCann-Erickson Frankfurt |
| Campaign | Car Crash/ Wine Bottle |
| Advertiser | AvD- Automobile Club of Germany |
| Brand | AvD |
| Posted | May 2005 |
| Product | Anti-Drink-Driving |
| Business Sector | Road Safety |
| Tagline | Drink. But don't drive. |
| Story | Drink. But don't drive. An initiative of the Automobile Club of Germany. AvD |
| Philosophy | Automobile clubs and insurance companies regularly advertise services, which are only valid in a damage events, whereas the German Automobilclub AvD (Automobilclub von Deutschland) focuses on prevention. The campaign features the corpus delicti without using conventional dramas or any strong moralizing undertone. |
| Problem | In 2004 almost 6,000 people died in car accidents in road traffic in Germany. Chief cause are, besides excessive speed and inadequate distance, driving under the influence of alcohol. |
| Result | The campaign was just aired in March 05, so no results are available. However, it got tremendous echo in the German press. |
| Media Type | |
| Market | Germany |
| Executive Creative Director | Rainer Bollmann |
| Art Director | Uli Koschinski |
| Advertising Manager | Adalbert H. Lhota |
| Creative Director | Erich Reuter |
| Art Director | Erich Reuter |
| Other | Wolfgang Ruth |
More Work
SEE ALLCar Crash
- BRAND:
- Drink. But don't drive.
- AGENCY:
- McCann-Erickson Frankfurt