Wouter Westendorp
Director of Photography (DOP) at Dillinger Films
Amsterdam, Netherlands
TitleMake Everyday Special
Agency
Campaign Make Everyday Special
Advertiser Coca-Cola Company
Brand 46664/Coca-Cola
Date of First Broadcast/Publication 2015 / 3
Business Sector Soft Drinks, Tonics
Tagline Make everyday special for less than five euros
Story Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack. Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life. 
Philosophy Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.
The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands.
Senior Brand Activation Manager, Jeroen Lampe said: “We are very excited about this new launch and believe that the campaign,delivering a functional message in a very compelling and engaging way, is going to help consumers understand the added value of this new pack.”
WE ARE Pi Creative Director; Barney Hobson said, “We looked to capture the great heritage Coca-Cola has for championing real moments of connection. In this case we focused on making mundane moments momentous”.
The campaign launches on 11th March. 
Media Type Television
Length
Soundtrack Kilomash - “I’ll be on that new $@#%” &Chris de Burgh - “Lady in Red”
Creative Director
Creative Director
Design Director
Creative
Managing Director
Managing Partner
Account Manager
Strategy Director
Executive Producer
Project Manager
Business Affairs
Production Company
Director
Director of Photography (DOP)
Line Producer
Production Manager
Editor
Grade/Online
Music/Sound
Music
Music

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