Title | Make Everyday Special |
Agency | WE ARE Pi |
Campaign | Make Everyday Special |
Advertiser | Coca-Cola Company |
Brand | 46664/Coca-Cola |
Date of First Broadcast/Publication | 2015 / 3 |
Business Sector | Soft Drinks, Tonics |
Tagline | Make everyday special for less than five euros |
Story | Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack. Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life. |
Philosophy | Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life. The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands. Senior Brand Activation Manager, Jeroen Lampe said: “We are very excited about this new launch and believe that the campaign,delivering a functional message in a very compelling and engaging way, is going to help consumers understand the added value of this new pack.” WE ARE Pi Creative Director; Barney Hobson said, “We looked to capture the great heritage Coca-Cola has for championing real moments of connection. In this case we focused on making mundane moments momentous”. The campaign launches on 11th March. |
Media Type | Television |
Length | |
Soundtrack | Kilomash - “I’ll be on that new $@#%” &Chris de Burgh - “Lady in Red” |
Creative Director | Barney Hobson |
Creative Director | Rick Chant |
Design Director | Nessim Higson |
Creative | Kaz Salemink |
Managing Director | Alex Bennett Grant |
Managing Partner | Patrick Garvey |
Account Manager | Sam Speed |
Strategy Director | Jessica Perri |
Executive Producer | Kimia Farshidzad |
Project Manager | Ambar Surastri |
Business Affairs | Barrie Williams |
Production Company | Hazazah |
Director | Billy Pols |
Director of Photography (DOP) | Wouter Westendorp |
Line Producer | Cynthia Fidder |
Production Manager | Tjalf Melle |
Editor | Kim Hinrichs |
Grade/Online | Glassworks Amsterdam |
Music/Sound | Amp Amsterdam |
Music | Kilomash - “I’ll be on that new $@#%” |
Music | Chris de Burgh - “Lady in Red” |