Title | The Model and The Surfer (English) |
Title (original language) | La Mannequin et le Surfeur (Anglais) |
Agency | BETC Paris |
Campaign | Come as you are 2010 - McDonald's |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2010 / 5 |
Business Sector | Restaurants & Fast Food |
Tagline | Come as you are |
Tagline (original language) | Venez comme vous êtes |
Story | With these new films, consumers return at the heart of the restaurants. With more realistic scenes, McDonald's restaurants are proving to be true places where everyone live tender, cheerful or intens moments. |
Media Type | Television & Cinema |
Creative Director | Stéphane Xiberras |
Art Director | Francis de-Ligt |
Copywriter | DUPONT Nathalie |
Director | Xavier Giannoli |
Production Company | Irene |
Agency Producer | Fabrice Brovelli |
Account Manager | Xavier Royaux |
Account Manager | Christophe Defaye |
Account Manager | Eugénie Lefebvre |
Music | Christophe Caurret |
Advertising Manager | Nawfal Trabelsi |
Advertising Manager | Nathalie Le Garlantezec |
Advertising Manager | Amaya Fournau |
Advertising Manager | Lorraine Panissard |