Yael Yuz
Account Supervisor at Y&R Israel
Tel Aviv, Israel
TitleThe Dislike Petition
Agency
Campaign Women for Sale
Advertiser Atzum
Brand The Task Force of Human Trafficking
Date of First Broadcast/Publication 2010 / 9
Business Sector Charities, Foundations, Volunteers
Tagline If you don't like what you see, click on the Dislike button
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The Dislike Petition is part of an integrated campaign for Atzum, the Task Force on Human Trafficking. The campaign launched with the opening of a 24 hour pop-up store “WomenToGo” which sold women in one of the busiest shopping malls in Tel Aviv, Dizengoff Center. Further elements included a designated minisite, collaboration with zap.co.il, a comparison site to create a new category: Woman Comparisons, and special catalogue showcasing the women for sale which was sent to all Parliament members.
Media Type Web Site
Executive Creative Director
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Designer
Account Director
Account Executive

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