| Title | Going Home |
| Agency | BBDO Berlin |
| Campaign | Going Home |
| Advertiser | BMW |
| Brand | Smart |
| Posted | January 2013 |
| Product | Fortwo |
| Business Sector | Cars |
| Story | In a dramatic farewell scene, a man confesses to his wife that he is actually an observer from outer space, sent to find evidence of intelligent life on earth. However, the return journey in the UFO fails to come about as he anticipates.Instead of taking him, his alien colleagues prefer to return home with the actual evidence itself: the smart fortwo electric drive. |
| Media Type | Television & Cinema |
| Length | |
| Copywriter | Jan Harbeck |
| Copywriter | David Missing |
| Art Director | David Mously |
| Production Company | Cobblestone Filmproduktion GmbH |
| Director | Robert Nylund |
| Production Company Producer | Pieter Lony |
| Production Company Producer | Daniel Mittwede |
| Agency Producer | Silke Rochow |
| Agency Producer | Julia Diehl |
| Creative Team | David Mously |
| Creative Team | Jan Harbeck |
| Chief Creative Officer | Wolfgang Schneider |
| Account Director | Sebastian Schlosser |
| Post Production | Tim Tibor |
| Post Production | Yesim Altilar |
| Director of Photography (DOP) | Carl Sundberg |
| Special Effects / VFX | Nhat Quang Tran |
| Editor | Alexander Kutka |
| Editor | Thilo Both |