| Title | The Bomb |
| Agency | ACW Grey |
| Campaign | Plastic Bag - Greenpeace |
| Advertiser | Greenpeace |
| Brand | Greenpeace |
| Posted | March 2008 |
| Business Sector | Environmental & Animal Issues |
| Story | A plastic bag that blows up in the shape of an atomic mushroom. |
| Philosophy | Demonstrate the severe damage caused by exploitation of plastic bags. Reduce civil use of plastic bags. |
| Problem | In Israel, roughly 430 million plastic grocery bags are used every month. Plastic bags are freely distributed in supermarkets and kiosks with every purchase, thus consumed relentlessly. Plastic bags don¹t fall apart, they survive for hundreds of years, causing permanent destructive damage. They are thrown here and there, damaging the environment and the sea. Animals swallow them and die, plants are smothered by the bags and suffocate to death. Plastic bags are manufactured from oil, thus reducing the oil supply and severely damaging the environment. |
| Media Type | Television & Cinema |
| Length | |
| Market | Israel |
| Creative Director | Yaron Izhakov |
| Art Director | Yaron Izhakov |
| Copywriter | Uri Marek |
| Creative Director | ben sever |
| Art Director | ben sever |
| Director | ben sever |
| Executive Creative Director | Yonatan Stirin |
| Animation Effects | Post Office |
| Post Production | Post Office |
| Editing Company | Post Office |
| Sound Design Company | Post Office |
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