| Title | Gorilla |
| Agency | BBR Saatchi & Saatchi |
| Campaign | For the Israeli Woman |
| Advertiser | Elite Confectionery |
| Brand | Almah |
| Date of First Broadcast/Publication | 2011 / 11 |
| Business Sector | Chewing-Gum |
| Tagline | Almah. For the Israeli Woman. |
| Story | The average Israeli woman finds herself constantly let down by her man's lack of sensitivity and sophistication, to the extent that he is represented by a gorilla. Luckily for her, the feminine chewing gum 'Almah' provides her with a moment of elegance, which she otherwise lacks in her day-to-day life. |
| Media Type | Television |
| Market | Israel |
| Chief Creative Officer | Yoram Levi |
| Creative Director | Tomer Gidron |
| Creative Director | Eddie Goldenberg |
| Art Director | Noam Laist |
| Copywriter | Daniel Zaks |
| Account Director | Idit Zuckerman |
| Account Executive | Gili Naveh |
| Account Executive | Inna Rozenfeld |
| Production Company | P.O.V. |
| Director | Shachar Segel |
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