| Title | Citizen of Light |
| Agency | Tugboat |
| Campaign | Citizen of Light |
| Advertiser | Citizen Watch Company |
| Brand | Citizen |
| Posted | November 2008 |
| Business Sector | Watches |
| Story | The spot is developed to brand the watchmaker through their technology "Eco-drive". This technology enables the watch to energize from not just solar power but any light from as little as "5 lux", which is just as bright as a lightning bug. The challenge was, how can we symbolize the technology when people will have no idea how little "5 lux" is from the number. |
| Media Type | Television & Cinema |
| Length | |
| Market | Japan |
| Creative Director | Yasumichi Oka |
| Copywriter | Yasumichi Oka |
| Agency Producer | Runako Satoh |
| Producer | Hiroyuki Taniguchi |
| Production Manager | Noriko Hoshino |
| Director | Shinya Nakajima |
| Director of Photography (DOP) | Bishin Jumonji |
| Photographer | Shinichiro Nakajima |
| Producer | Yoshifumi Sadahara |
| Editor | Yoshinori Makino |
| Editor | Tsutomu Miyazaki |
| Music | Backslash |
| Music | Yoshiki Tan |
| Media Rep. | Daiko Advertising Inc. |