Yusong Zhang
Toronto, Canada
TitlePenningtons Magic Mirror
Agency
Campaign Penningtons Magic Mirror
Advertiser Penningtons
Brand Penningtons
Date of First Broadcast/Publication 2011 / 11
Business Sector Women's Clothing
Tagline
Story Penningtons is on a mission to give plus size fashion a major makeover. From their fresh, new styles to their exciting shopping experience, everything about the revamped Penningtons is “Styled to Surprise.” So in the spirit of surprise, DDB Canada’s Toronto office created the world's first mirror that reflected the joy of finding a fabulous fit. Upon standing in front of a mirror, shoppers were stunned to see two completely realistic fireman descend from either side of their reflection via incredible, motion-sensored, mirror technology. The fun and flirty virtual firemen checked out the shoppers' new Penningtons clothes and performed a charming act for them before disappearing altogether. Shoppers amazed reactions were captured on film for all to see. 
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