Title | Penningtons Magic Mirror |
Agency | DDB Canada |
Campaign | Penningtons Magic Mirror |
Advertiser | Penningtons |
Brand | Penningtons |
Date of First Broadcast/Publication | 2011 / 11 |
Business Sector | Women's Clothing |
Tagline | |
Story | Penningtons is on a mission to give plus size fashion a major makeover. From their fresh, new styles to their exciting shopping experience, everything about the revamped Penningtons is “Styled to Surprise.” So in the spirit of surprise, DDB Canada’s Toronto office created the world's first mirror that reflected the joy of finding a fabulous fit. Upon standing in front of a mirror, shoppers were stunned to see two completely realistic fireman descend from either side of their reflection via incredible, motion-sensored, mirror technology. The fun and flirty virtual firemen checked out the shoppers' new Penningtons clothes and performed a charming act for them before disappearing altogether. Shoppers amazed reactions were captured on film for all to see. |
Media Type | Web Film |
Editor | Christina Humphries |
Post Production | Rooster/Track & Field |
Line Producer | Jen Walker |
Director of Photography (DOP) | Tyler Williams |
Director | Curtis Wehrfritz |
Production Company | Untitled |
Executive Producer | Lexy Kavluk |
Account Executive | Leigh Farlow |
Account Executive | Jamie Maxfield |
Account Executive | Jacqui Faclier |
Account Executive | Wendy Caricari |
Agency Producer | Sarah Lasch |
Agency Producer | Caroline Clarke |
Art Director | Yusong Zhang |
Copywriter | Daniel Bonder |
Creative Director | Todd Mackie |
Creative Director | Denise Rossetto |
Other | Frederic Boivin |
Other | Jeff Ronald |
Other | Rhonda Sandler |
Other | Ginette Harnois |