| Title | Like Drinking Your Favorite Song & Deep Dark Black Ray of Sunshine |
| Agency | Brand Architecture International New York |
| Campaign | Refreshes Your Spirit |
| Advertiser | Diageo |
| Brand | Guinness |
| Posted | February 2001 |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Guiness refreshes your spirit. |
| Story | Already ranked among the top 10 imported brands in America, Guinness is pursuing a fast-track marketing initiative to take it to the next level. And that means inviting more people, more often, to the Guinness experience. The 'Refreshes the Spirit' campaign gives a whole new meaning to 'refreshment' - one that's deeper, richer and a good deal more compelling. |
| Media Type | |
| Market | United States |
| Creative Director | Marty Weiss |
| Associate Creative Director | Zach Watkins |
| Copywriter | Zach Watkins |
More Work
SEE ALLHistory of Sound
- BRAND:
- Apple Music
- AGENCY:
- TBWA\Media Arts Lab
Racing Car Bed
- BRAND:
- Booking.com
- AGENCY:
- Wieden + Kennedy Amsterdam
Interview
- BRAND:
- Booking.com
- AGENCY:
- Wieden + Kennedy Amsterdam
Interview
- BRAND:
- Booking.com
- AGENCY:
- Wieden + Kennedy Amsterdam
Dead Bed
- BRAND:
- Booking.com
- AGENCY:
- Wieden + Kennedy Amsterdam
Brianless
- BRAND:
- Booking.com
- AGENCY:
- Wieden + Kennedy Amsterdam
Golf
- BRAND:
- Booking.com
- AGENCY:
- Wieden + Kennedy Amsterdam
Epic
- BRAND:
- Booking.com
- AGENCY:
- Wieden + Kennedy Amsterdam
The Vinoy
- BRAND:
- Booking.com
- AGENCY:
- Wieden + Kennedy Amsterdam