Outsider, London Update

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  • London W1W 7TS
  • United Kingdom
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HSBC - "The Journey" - JWT London

  • The Journey
  • HSBC
  • HSBC
  • JWT London
  • United Kingdom
  • The Journey
Product NameThe British & Irish Lions Sponsorship
Product CategorySports Teams, Sports Events
MarketUnited Kingdom, Hong Kong, Australia
LanguageEnglish
Date of First Broadcast/PublicationMay 10, 2013
Media TypeTelevision
Length91 Seconds
Mindshare Worldwide
Outsider
Final Cut
750 mph
Dom & Nic
The Moving Picture Company
Axel Chaldecott
Iain Weatherby
Daniel Hennessy
John Madsen
Tanya Hamilton-Smith
Doug Wade
Rollo Gwyn-Jones
Sam Selleck
Steph Palma
Struan Clay
Sam Ashwell
Ben Gulvin
Andy Humphreys
Brian O'Driscoll
Jason Robinson
Willie John McBride
Gavin Hastings
JPR Williams

Concept

Strengthen HSBC’s relationship with its audience and enhance the experience of the Lions’s tour for them