Wave Studios, London Update

  • 32 Great Pulteney Street
  • London W1F 9NW
  • United Kingdom
  • Phone: (+44) (0)207 439 8080
  • Fax: (+44) (0)207 439 8090

Guinness - "Bet on Black" - Abbott Mead Vickers BBDO

  • Bet on Black
  • Guinness
  • Diageo
  • Abbott Mead Vickers BBDO
  • United Kingdom
  • Bet on Black
Product CategoryBeers, Ciders, Lagers
Date of First Broadcast/PublicationJanuary 1, 2000
Media TypeTelevision
Length100 Seconds
Awards CLIO Awards, 2000 (Silver) for Editing
CLIO Awards, 2000 (Silver) for Direction
CLIO Awards, 2000 (Gold) for Cinematography
Cannes Lions International Festival of Creativity, 2000 (Silver Lion) for Alcoholic Drinks
Production Company Gorgeous Enterprises
Production Company Headquarters
Music Wave Studios
Recording Studio Wave Studios
Production Company Headquarters / Bicoastal
Creative Director Peter Souter
Art Director Walter Campbell
Copywriter Tom Carty
Director Frank Budgen
Producer Yvonne Chalkley
Account Executive Clive Tanqueray
Agency Producer Yvonne Chalkley
Editor Paul Watts
Music Antar Daly
Sound Designer Johnny Burns
Good things come to those who wait.


It's a race meeting in Cuba. Pow! goes the starting pistols, but the "runners" (snails) don't move. Crowd tension. Suddenly snails move! We see a snail in an almost empty Guinness glass.