RSA Films London, United Kingdom Production Company

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RSA Films Creative Work

Title "BRAVIA drome"
Agency Fallon London
Production Company RSA Films
Editing Company Final Cut
Post Production MPC LDN
Audio Post Production Wave Studios
Campaign BRAVIA drome
Advertiser Sony
Brand Sony Bravia
Product Motionflow 200Hz
Business Sector Consumer Electronics & Audio-Visual
LanguageEnglish
Problem Sony BRAVIA's Motionflow 200Hz is a new technology which refreshes the screen four times faster than conventional TVs, reducing blur and judder, thus giving the viewer the smoothest picture ever.
Story A serie of still images of Kaka performing his dazzling ball skills were captured and inserted inside the zoetrope. When viewed through the small slits on the outside of the zoetrope, as it rotates at speeds up to 50 km per hour, the illustion of smooth motion is created.
It created a spectable that drew large crowds in the town square of Venaria near Turin.
Media Type Television
Length60 seconds
Market United Kingdom
Soundtrack Underdog
Executive Creative Director Mr. Richard Flintham
Creative Director Mr. Graham Storey
Creative Director Mr. Phil Cockrell
Director Mr. Vernie Yeung
Production Company Producer Ms. Emma Cairns
Production Company Producer Mr. Matthew Fone
Director of Photography Mr. Mattias Montero
Account Director Mr. Ben Cyzer
Account Director Mr. Richard Fearn
Account Planner Mr. Gareth Goodall
Agency Producer Tracy Stokes
Editor Mr. Joe Guest
Audio Post Production Mr. Parv Thind
Music Kasabian
Actor / Celebrity Mr. Kaká
Advertising Manager Mr. Giles Morrison