RSA Films London, United Kingdom Production Company

RSA Films Creative Work

Title "Prescott"
Agency Dare
Production Company RSA Films
Post Production MPC LDN
Campaign Prescott
Advertiser moneysupermarket.com
Brand Moneysupermarket.com
Date of First Broadcast/Publication 1/2011
Business Sector Online Retail, E-store
Story

It’s 10 years since Prescott hit the headlines for throwing a punch during the general election campaign. But this time he’s not taking on an egg-throwing farmer, but moneysupermarket.com campaign frontman, Omid Djalili.

In a tongue-in-cheek take on the former Deputy Prime Minister’s famous incident, Djalili interrupts the furious Prescott who is taking out his frustration over his car insurance renewal on a punchbag to the strains of ‘Eye of the Tiger’.

Djalili points out to the worked-up Prescott that it can be an expensive business insuring two old cars when you’re no longer running the country and suggests he heads online to moneysupermarket.com in order to save a fortune on his car insurance.

Media Type Television
Art Director Mr. David Dearlove
Copywriter Mr. Richard Nott
Actor / Celebrity Mr. John Prescott
Ad Director Mr. David Lodge