RSA Films London, United Kingdom Production Company

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RSA Films Creative Work

Title "Prescott"
Agency Dare
Production Company RSA Films
Post Production MPC LDN
Campaign Prescott
Advertiser moneysupermarket.com
Brand Moneysupermarket.com
Date of First Broadcast/Publication 1/2011
Business Sector Online Retail, E-store
Story

It’s 10 years since Prescott hit the headlines for throwing a punch during the general election campaign. But this time he’s not taking on an egg-throwing farmer, but moneysupermarket.com campaign frontman, Omid Djalili.

In a tongue-in-cheek take on the former Deputy Prime Minister’s famous incident, Djalili interrupts the furious Prescott who is taking out his frustration over his car insurance renewal on a punchbag to the strains of ‘Eye of the Tiger’.

Djalili points out to the worked-up Prescott that it can be an expensive business insuring two old cars when you’re no longer running the country and suggests he heads online to moneysupermarket.com in order to save a fortune on his car insurance.

Media Type Television
Art Director Mr. David Dearlove
Copywriter Mr. Richard Nott
Actor / Celebrity Mr. John Prescott
Ad Director Mr. David Lodge