RSA Films London, United Kingdom Production Company

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RSA Films Creative Work

Title "Little Fella"
Agency WCRS
Production Company RSA Films
Campaign Little Fella
Advertiser First Direct
Brand First Direct
Business Sector Banking & Financial Services, Investments, Stock Brokers
LanguageEnglish
Philosophy In a market place where First Direct’s functional advantage has been eroded, WCRS sought to find a new level of challenge for the brand. Increasingly First Direct’s core competitive advantage could be found in the way in which it develops relationships with its customers. The benefit of a relationship with First Direct is freedom not to have to think about your banking. First Direct lets you look forward to what’s next.
Tagline Right, what’s next?
Media Type Television
Length40 seconds
Market United Kingdom
Creative Director Mr. Leon Jaume
Associate Creative Director Mr. Rooney Carruthers
Art Director Mr. Stef Jones
Copywriter Mr. Tom Burnay
Director Mr. Mark Nunneley
Agency Producer Mr. James Letham
Music Mr. Tot Taylor
Actor / Celebrity Mr. Harry Hill