Click here to continue to AdForum
RSA Films

RSA Films

London, United Kingdom

Production Company

TitleLittle Fella
Production Company
Campaign Little Fella
Advertiser First Direct
Brand First Direct
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline Right, what’s next?
Philosophy In a market place where First Direct’s functional advantage has been eroded, WCRS sought to find a new level of challenge for the brand. Increasingly First Direct’s core competitive advantage could be found in the way in which it develops relationships with its customers. The benefit of a relationship with First Direct is freedom not to have to think about your banking. First Direct lets you look forward to what’s next.
Media Type Television
Market United Kingdom
Creative Director
Associate Creative Director
Art Director
Agency Producer
Actor / Celebrity