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RSA Films

RSA Films

London, United Kingdom

Production Company

TitleTennis Ball
Production Company
Campaign Tennis Ball
Advertiser BMW
Brand BMW
Business Sector Cars
Tagline The Ultimate Driving Machine
Story A tennis ball is thrown into the air, as it starts to fall, a tennis racket hits it. We follow the ball as it sweeps round towards us. On reaching the centre of the screen it dissolves through to become the rear wheel of a BMW M Coupé which then powers off. A voice over says that the best way to deliver power is from behind, that’s why all BMWs have rear-wheel-drive
Media Type Television
Market United Kingdom
Creative Director
Associate Creative Director
Art Director
Agency Producer