RSA Films London, United Kingdom Production Company

RSA Films Creative Work

Title "Tennis Ball"
Agency WCRS
Production Company RSA Films
Campaign Tennis Ball
Advertiser BMW
Brand BMW
Business Sector Cars
Story A tennis ball is thrown into the air, as it starts to fall, a tennis racket hits it. We follow the ball as it sweeps round towards us. On reaching the centre of the screen it dissolves through to become the rear wheel of a BMW M Coupé which then powers off. A voice over says that the best way to deliver power is from behind, that’s why all BMWs have rear-wheel-drive
Tagline The Ultimate Driving Machine
Media Type Television
Length20 seconds
Market United Kingdom
Creative Director Mr. Leon Jaume
Associate Creative Director Mr. Rooney Carruthers
Art Director Mr. Rooney Carruthers
Copywriter Mr. Rooney Carruthers
Director Mr. Adrian Moat
Agency Producer Mr. Richard Firminger