RSA Films London, United Kingdom Production Company

RSA Films Creative Work

TitleTennis Ball
Production Company
Campaign Tennis Ball
Advertiser BMW
Brand BMW
Business Sector Cars
Tagline The Ultimate Driving Machine
Story A tennis ball is thrown into the air, as it starts to fall, a tennis racket hits it. We follow the ball as it sweeps round towards us. On reaching the centre of the screen it dissolves through to become the rear wheel of a BMW M Coupé which then powers off. A voice over says that the best way to deliver power is from behind, that’s why all BMWs have rear-wheel-drive
Media Type Television
Market United Kingdom
Creative Director
Associate Creative Director
Art Director
Agency Producer