Partizan London, London Update

  • 40/42 Lexington Street
  • London W1F 0LN
  • United Kingdom
  • Phone: (+44) 207 851 0200
  • Fax: (+44) 207 851 0249

Citroën - "The Robot" - Havas Works (Now BETC or 27)

  • The Robot
  • Citroën
  • Citroën
  • Havas Works (Now BETC or 27)
  • France
  • Imagination First
Product NameXsara Picasso
Product CategoryCars
MarketAfrica, America, Asia, Europe, Oceania
Media TypeTelevision
Length31 Seconds
Awards EURO EFFIES / EACA Euro Effies, 2001 (Silver) for Automotive Accessories & Related Services
Grand Prix Pubblicità Italia, 2000 (Winner) for Best Brand Strategy
International Car Advertising Film Festival / SATCAR, Festival International du Film Publicitaire Automobile, 2000 (Grand Prix & Best European Campaign) for Automotive
EFFIE France, 2000 (Winner) for Automotive
Production Company Partizan London
Creative Director Jean Jouis
Art Director Fabrice Delacourt
Copywriter Olivier Desmettre
Director Eric Coignoux
Agency Producer Pascale Petit
Account Manager Yves del Frate
Advertising Manager Jean-Marc Savigné
Put Your Imagination First


The film takes place in the fabrication factory of Xsara Picasso. In the painting unit, a robot is going suddenly and during an instant to be inspired by Pablo Picasso Genius... and to paint a car with the painter way...